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TPN Seasonal Pulse: SUMMER!

 

ABOUT SEASONAL PULSE: The TPN Seasonal Pulse is a quantitative tracking study fielded 6 times per year. This work is a deep dive into the consumer and shopper mindsets and behaviors of our client’s target audiences during the most important shopping seasons of the year: New Year, Spring, Summer, Back-to-School, Fall and...

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Highlights from Cannes 2017: Consuming vs. Doing

There’s no question that technology has fundamentally changed our lives—constant connectivity is a reality. But what level of connectivity is the healthiest? And how do we actually make consumers lives better verses creating addictive behaviors? This question entered my mind several times over the past few days at Cannes and particularly in...

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Highlights from Cannes: Keith Barry Brings Magic to Marketing

The highlight of the Saturday’s sessions at the Palais was Keith Barry: a hypnotist, mentalist and magician. What, exactly does magic have to do with marketing? The answer could be… everything. Ken Hertz from memBrain interviewed Barry focusing on the power of suggestion and the ways our subconscious minds can be persuaded from reality....

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