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Amazon: What Does It Take To Win?

For brands today, Amazon.com is no longer just another retailer for selling products. Its a digital content provider, marketing channel, THE retailer and major starting point for all shopping research. 55% of product research leading up to a sale is now conducted on Amazon vs 28% on traditional search engines (BloomReach Survey—Sept. 2016)....

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The Amazon Effect on eCommerce and CPG Brands

The use of digital technologies in conjunction with changing shopper behaviors is making eCommerce an indispensable part of CPG omnichannel success. Brands seeking to convert online consumers should focus their attention on convenience, and how important it is in the shopper journey. According to Jennifer Silverberg, CEO of SmartCommerce, “...

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Competition Intensifies in the Voice Controlled Smart Home Market

Amazon, Google, and Apple battle it out for purchasing power in the smart home market. TPN’s Digital Marketing and Commerce Team monitor these brands and how their products continue to boost growth in eCommerce. Watch this week’s TECH+DMC minute below to learn more.

TechDMC October 10, 2017 from TPN on Vimeo.

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