Joe recently joined TPN as managing director, maintaining and further developing the agency’s strategy and technologies around all things digital commerce and digital marketing, including, but not limited to: e-commerce strategy, e-tailer management, channel mapping, digital/social/mobile media buying and planning, and execution. Joe brings 15 years of quantifiable marketing, digital marketing and e-commerce success, having helped Fortune 500 companies and agencies meet their strategic and financial goals.
With so many Drain Openers openers in the aisle and no in-store presence, Clorox’s Liquid-Plumr got lost in the crowd. Shoppers couldn’t find the right product for their clogs, and they left stores hot and bothered. That's when Liquid-Plumr got hot on the job. Using our irresistible Hunky Plumrs, we created an in-store program with mobile content that had stopping power, and included product education to help shoppers find the perfect product for them.
Who doesn’t love a mustache straw? It’s this basic insight, coupled with one of the biggest trends in social media right now—the selfie—that drove Millennials into 7-Eleven stores this summer. Knowing the hottest months of the year are a big time for cold drinks, we launched the Slurpee Mustache Straw campaign, giving 7-Eleven guests the opportunity to dial up the fun in-store by snapping a selfie or picture of their friends with a cold Slurpee in hand, or at the feature display, and then posting it to Facebook, Instagram and Twitter.
Thomas’, the nation’s #1 breakfast brand in the bread aisle, had little awareness in Texas, which meant that there was a huge opportunity for the brand in the Lone Star State. Based on Texas-specific shopper research, Top It Like a Texan was born. An integrated campaign designed to increase awareness of the Thomas’ brand, Top it Like a Texan centered around “Texifying” the Thomas’ signature products by adding local flavors and tastes.