With so many Drain drain Openers openers in the aisle and no in-store presence, Clorox’s Liquid-Plumr got lost in the crowd. Shoppers couldn’t find the right product for their clogs, and they left stores hot and bothered. That's That’s when Liquid-Plumr got hot on the job. Using our irresistible Hunky Plumrs, we created an in-store program with mobile content that had stopping power, and included product education to help shoppers find the perfect product for them. Guiding the customers down the path-to-purchase, it then culminated in a seductive Augmented augmented Reality reality experience that satisfied our shopper’s' needs, and deepened her relationship with the brand. The results were huge: over 6% sales lift, over 10MM 10 million floor- talker impressions, and an Augmented augmented Reality reality experience watched an average of 2.8 times.