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Clorox - Hunky Plumrs

With so many Drain Openers openers in the aisle and no in-store presence, Clorox’s Liquid-Plumr got lost in the crowd.  Shoppers couldn’t find the right product for their clogs, and they left stores hot and bothered. That's when Liquid-Plumr got hot on the job. Using our irresistible Hunky Plumrs, we created an in-store program with mobile content that had stopping power, and included product education to help shoppers find the perfect product for them.  Guiding the customers down the path-to-purchase, it then culminated in a seductive Augmented Reality reality experience that satisfied our shopper’s' needs and deepened her relationship with the brand.  The results were huge:  over 6% sales lift, over 10 million floor- talker impressions, and an Augmented Reality reality experience watched an average of 2.8 times.