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Cricket - Half is More

Looking to overcome huge media competition and a tough spot in the crowded market, Cricket Wireless needed to show consumers that half is more. We set out to develop a campaign that would debunk the myth that paying half means getting less, and demonstrate that when you pay half with Cricket you can actually DO MORE. We needed to show consumers that Cricket delivers everything this affordability lifestyle group demands—including the cool phones, unlimited everything, nationwide coverage and no contract—with a rate plan that is half the price of AT&T and Verizon.

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