Let’s face it, when you’re working out at your hardest and sweating at your fullest, it gets ugly. The right music and right hydration can make everything better. That’s why Propel Water partnered with Pandora to launch the “Let’s Get Ugly” campaign with sponsored fitness stations across the country, with specific Propel: Co:Labs in: New York, Chicago, Los Angeles, Miami, and Denver; a Fitness Festival; and TV featuring custom “adrenaline boosting” music by Jessie J. To drive awareness, relevancy, and trial at retail, we offered shoppers a FREE 60-day trial of ad-free music on Pandora Plus with purchase of a specially marked Propel product. The result: the right music and right hydration for even the ugliest workouts.