Personalizing the new retail
banking experience
While most bank customers appreciate the fast, easy convenience of online and ATM banking, they still yearn for a retail bank experience that feels personal and empowering. This insight has helped TPN and Bank of America work together for more than 13 years to create and implement a holistic retail strategy that optimizes the brand’s customer experience across products and services, and support the brand’s associates.
TPN partners with Bank of America to make the most of the its retail spaces, always with eye toward addressing customers’ personal financial needs and goals. Leveraging our deep understanding of the target and our retailer expertise, TPN has been able determine the right mix of digital and static elements to connect with the banking customers, including messaging and content that highlight the many reasons to make regular visits to the banking centers.
Digital spots
produced annually