Sometimes an inimitable, heritage brand needs to spark the imagination and drive engagement to remind users of its unique qualities—especially with those most familiar with it. So TPN worked with William Grant & Sons in the UK to boost in-category, on-trade sales of Glenfiddich, with a multi-touchpoint promotion that got imaginations soaring.
With creative executions that played off the chance to win a trip to experience New York City’s inimitable skyline, TPN created scratch-off game cards and a microsite-hosted campaign, which gave Glenfiddich drinkers the chances to win one of 400,000 prizes. Merchandising, swag and online content got the promotion seen and shared. Overall, we lifted Glenfiddich sales in a big way, and raised the spirits of thousands of UK scotch drinkers who engaged with the promotion.