Breaking through at retail
INSIGHT
When you want to generate fresh interest in your brand, an intuitive, thematic tie-in with a popular movie can be just the ticket. That’s why we helped HERSHEY Icebreakers gum partner with one of Disney’s most successful franchises, “Frozen” to build buzz and baskets during the 2019 holiday season.
IMAGINATION
We created an eye-catching mix of national and retailer-specific merchandising materials, with physical and digital elements. Our creative work featured Anna, Elsa, Olaf and Sven, and helped Icebreakers shatter the brand’s sales projections.
SERVICES
AT A GLANCE
177%
Exceeded wholesale
sales goal